Reviews

eClincher: A Review

Let me start by saying this was not sponsored and it is far from a technical review. It’s my opinion of the product in simple terms for those of us who just want to know what someone who has used the product thinks.

About a week ago a new to me social media scheduling application was brought to my attention. The application was eClincher. Though it has been around for a while, I had never heard of it before (which isn’t really that surprising as I tend to stay in my own little world for just about everything).

Those close to me know that I am constantly searching for the perfect marriage of features, usability, mobile access, and affordability when it comes to apps and/or software that I use for any of my writing or social media ventures. I have used Hootsuite, just about every app on the Apple App Store, Buffer, and there was a period where I was manually posting everything that I shared. That last one was tedious. It meant crafting a post and then setting a reminder on my calendar, remembering where I wanted to post it (if I forgot to put that in the notes) and then hoping that it was seen. You could forget it if I wanted the post to repeat.

I decided to check out eClincher and see what they had to offer.

So what is eClincher?

 

eClincher is a social media scheduler on steroids with built in Canva integration, RSS feed, auto-post functionality, and more. The specific features may vary depending on the plan that you have but compared to other services out there, they seem to have the most “all plan” features on the market. To take a look at the full list of features available you can check out the Features page on their website.


eClincher offers the following:

• Publishing Automation Queues
• RSS Auto Publishing
• Publishing & Scheduling
• Unified Social Inbox
• Monitoring Keywords
• Live Engagement
• Analytics Dashboard & Reports
• Built-In Visual Marketing Tools (Canva)
• Content Curation Feeds
• Chrome Extension
• Google Analytics
• Creative Commons Stock Image Search
• Blogger Integration
• Posting to major social media platforms
• Web and Mobile apps

It is quite literally a one-stop-shop when it comes to social media posting.

Pricing

There are five different pricing tiers for the service. I have explored the Individual and Basic options during my free trial of the service.

Individual:

• $15/month
• 5 social media profiles
• Publish 1000 posts/mo
• Monitor up to 5 keywords/hashtag feeds
• Live social feeds
• 1 content curation, topic suggestion feed
• 5 RSS & Atom feeds
• Advanced analytics
• Free stock images + image editor
• Monthly backup
• Mobile and tablet apps
• Influencers discovery available for $20/mo

Basic:

• $49/month
• 15 social media profiles
• Unlimited publishing
• Up to 15 auto post queues/publishing automation
• 10 RSS autopost feeds
• Unified social inbox
• Unlimited keyword/hashtag monitoring
• Live social feeds
• 3 content curation, topic suggestion feeds
• 100 RSS & Atom feeds
• Advanced analytics
• Up to 3 connected Google Analytics accounts
• Free stock images + image editor
• Unlimited analytics reports – white label
• Weekly backup
• Mobile and tablet apps
• Influencer’s discovery available for $20/mo

Screenshots of Interface

Add/Manage Accounts (1 image below)


Inbox (2 images below)


Main Publishing Screen (1 image below)

Publishing with Queues Screen (1 image below)

RSS Auto Post Publishing Screen (1 image below)

 

So what do I think?

 

Overall, eClincher is an amazing service that I think can eliminate multiple apps many people use in their social media marketing endeavors. Images are extremely important in social media and the integrated Canva feature makes short work of finding the right custom graphic for posts. The free image media search also hits the nail on the head when you need to find that perfect image to get your point across. Those two features alone will make the service worth it.

The ability to interact with a live feed and auto post (plan dependant) from RSS and user curated queues is a huge plus as well. This allows users to have a kind of “set it and forget it” approach to keeping fresh content in their network streams.

The Basic plan pricing is cheaper than Hootsuite, but more than Buffer. The Individual plan is priced a little high for me personally (but I don’t have a true need for all the features it offers). If you use all the features on that particular plan, from what I’ve seen out there, the price is right on par with other services that offer the same or fewer features. With that being said, if those two had a social media platform love child, eClincher would be it.

 

Will I be making the switch?

 

While I truly enjoyed using the platform (both the levels that I tried), I will be sticking with Buffer for my social media scheduling.

Why?

Because it’s simple, minimal, and is so very well integrated into my Apple universe that it feels like it’s almost a native app. I also have an Adobe Creative Cloud subscription and use apps tied to that for my social media images. The experience is the same between web, Safari extension, and phone.

eClincher has some room to improve in that there is no extension for Safari, but there is one for Chrome (which I use as little as possible and will no longer use when High Sierra is out). When I tested out the Chrome extension is worked wonderfully and for those who use Chrome on a regular basis I highly suggest installing it should you start using eClincher.

The mobile app for eClincher is on par with the web version. The only thing missing is mobile Canva integration, but that doesn’t surprise me as the mobile version of any app won’t always have the ability to support full features like the web apps do. The notifications are accurate and navigation is quite easy once you get used to the interface. Big thumbs up for the mobile team over at eClincher.

With all that said, I would still recommend eClincher to others who are looking for a more detailed solution than what they are using now. Just because it’s a bit advanced for my needs doesn’t mean it won’t be the perfect solution for someone else.

Until next time…

#StaySaucy,

Sayre

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